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Ideas come from pain, demand, timing, and inspiration. Start with a problem you understand, then check if people search for it and if competition is beatable.
If the core is wrong, do not add features, change the existing features. Use the frameworks here to generate many small ideas, pick one, and move to validation.
My ideation framework
After years of building products, some that worked, most that didn't, I realized every startup idea I ever had fell into one of three buckets. Pain, technology, or clone. That's it. There's no fourth bucket. And the bucket matters because it determines your probability of success.