Growth
Growth
Partnerships feel like leverage. But most partnerships are meetings, and meetings are not leverage.
The partnerships that work are low friction, inside the workflow, and valuable for both sides. Integration-first beats ceremony-first every time.
The partnerships that work are usually low friction, inside the workflow, and valuable for both sides.
Example pattern: you add a partner's block or integration inside your product. You send them traffic. They send you traffic. No ceremonies, just distribution baked into the product.