These checklists remove decisions so you can ship. Use them when your brain is tired and you still want progress.
If you follow the checklists, you validate faster, build smaller MVPs, and avoid common traps. Print the ones you use most and keep them near your desk.
This appendix exists because founders don’t need more inspiration.
They need fewer decisions.
Use these checklists to ship faster.
Mini glossary (for new founders)
- B2B: business to business (you sell to companies)
- B2C: business to consumer (you sell to individuals)
- MVP: minimum viable product (smallest path to proof)
- PMF: product market fit (users come back and recommend)
- MRR: monthly recurring revenue
- CAC: customer acquisition cost (how much it costs to get one customer)
- LTV: lifetime value (how much one customer pays over time)
- CTA: call to action (the one button you want them to press)
- SEO: search engine optimization
- GSC: Google Search Console
- DR: domain rating (an SEO authority metric)
- VC: venture capital
Checklist 1: Idea scorecard (10 minutes, see Ideation)